Morrisons Edgbaston Opens Its Doors for Business

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And the locals rushed in……whilst Tescos went quiet!

The store opened on Monday  22 October and without doubt it is one of their showcase stores – bright and colourful. Its fresh food departments are large and superbly equipped and, unusually, it has a dry cleaning department and separate flower shop as well as a large café upstairs. It is the fresh food departments which are the most impressive comprising:

Fresh To Go – fruit and snacks

Pizzas – ready-made and build your own

Greengrocers – a tremendous display of fresh fruit and vegetables and herbs kept fresh with water vapour

Deli and Cheesemonger – a wide range of cheeses and cooked meats

Oven Fresh – cooked in store and available hot – chicken, pork ribs, ham hocks, sausages and savoury pastries

Butcher – who will produce cuts to your liking

Fishmonger – fresh and always a strength of the company

Cake shop – with shop finished quality fresh cakes

Bakery – with the largest range of breads and foreign bakes I’ve seen.

I visited the store on Tuesday 23rd October 11 and it was buzzing withe shoppers and eager store assistants. Then I visited Tescos at Fiveways and found it very quiet. This is not surprising but a battle has commenced without doubt especially as Tescos recently completely refurbished their store and introduced a wet fish counter and butcher (Halal only) – a fishmonger and butcher are two of Morrison’s strengths. Tesco has replaced its value café with a Costa coffee bar.

Hopefully we consumers will be the eventual winners.

Here is a gallery of photos:

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1 Response to Morrisons Edgbaston Opens Its Doors for Business

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